Text FAQs (& Answers)
This section covers the answers to a few of the frequently
asked questions
concerning the "TEXT" content of a Marketing Card.
(to increase text size, go to View/Text Size)
- What
font will you use on my card?
If you do not specify a font type to be used,
we will select one which we feel appropriate to the content of your
card and type of business. You may want us to use the font you usually
use when word processing?
- Can
I select the font(s) to be used on my card?
Yes. In fact, often a business will have letterhead,
compliments slips, existing business card or leaflet and want us to
use the same font and 'house-style' for their Marketing Card too. Ideally,
we would like the customer to identify the font(s) already in use and
let us know its name, eg. arial, times etc. If you do not know the name
of the font then send us a sample of your leaflet as a guideline. If
we cannot identify the exact font then we will propose a similar alternative.
- How
many words will fit on my Marketing Card?
A lot more than you think! However, the size
will reduce to an uncomfortably small size if you try to put too much
onto a credit-card sized card. If you are really unable to condense
what you want to say, then for the people with poor eye-sight, you would
be well advised to move to the next sized card (see Post
Cards - Longcards).
As a rough guide we always suggest that you plan your content very carefully
and consider a few points:
A. what if the card is pinned to a notice board - will the vital information
be displayed?
B. no more than 100-ish words can be printed (easily readable) on one
side of a Marketing Card.
C. Should some information appear 'bold' to highlight it as a 'quick
read'?
- Who
is responsible for spelling errors?
Marketing Cards endeavour to spot errors in
spelling, grammar etc. However, occasionally mistakes happen and an
error can go unnoticed throughout the process. We ask you to scrutinize
the details of your card to avoid errors of any kind. This is why we
provide a visual proof for approval prior to print; therefore, we ask
you to give us your consent prior to the job going to final print.
The customer is responsible for spelling errors unnoticed on a proof
provided for checking - please help us to get it right on your behalf.
- Can
I amend the details on my proof, if I change my mind once I have seen
the proof?
Yes certainly, however please note that if the
amendments are significant, Marketing Cards reserve the right to make
a charge for re-doing your proof. This will incur an additional charge
of £40+VAT or more if more changes are made subsequently to that.
Therefore, it is imperative that you think clearly about the content
of your card and better still type it out, read it to a partner or colleague
to see how it sounds to a third person and thereby clarify the details
in your own mind prior to submitting it and then incurring additional
cost by amendments requested down the line. Minor changes can be accommodated
at no additional charge.
- I'm
not sure what to put on my card, can you help?
Yes. We are just at the end of a phone (01943
603600) or Email (sales@marketingcards.co.uk)
and will be happy to talk you through any concerns you may have; please
ask for help if you need it. If we have a person in the locality we
may even be able to visit you-again please ask. See the Check List in
Content
- I'd
like a simple directions map on my card, can you produce one for me?
Yes. Ideally, you can supply us with a hand-sketched
stick-map for us to replicate. Otherwise, using your postcode we can
originate one. In both cases there will be an additional charge of £20+VAT.
- I belong
to an Association, can I add their logo to my card?
Yes, so long as they give you consent to do
so. Please call them to check and at the same time ask them to forward
a copy of their logo for printing re-production. If there is any doubt
what is required ask them to call us on 01943 603600. Note: some will
make a small charge for this service. For us to include this logo on
your card there will be an additional charge of £20+VAT.
- What
if I do not like the proof that you have created for me, will you produce
another one?
Yes. However, we reserve the right to make an
additional charge of £40+VAT to cover our designer's time. Naturally,
we shall try to ascertain a tighter description of your requirements
so as to avoid further time wastage. If we have mis-understood your
instructions and have not acted on your original request then we shall
not make this additional charge.
- Can
I provide you with a finished design?
Yes, if you have the correct software to create
this - see Design.
If Marketing Cards cannot read your electronic files they may require
the elements supplying separately along with the fonts so that we may
assemble your card using our software and working to your visual as
a guide.
Back to main FAQ Index